Nissan Reverses Course For Chicago
It can really be difficult to be in the automotive selling business these days, especially if you operate a dealership. Sales are down for the year, profit margins have been greatly reduced, and in the case of Chrysler and GM dealers, you have to wonder if the automakers will end up scrooging you this Christmas season.
News that Nissan/Infiniti would not have a significant presence at either the Detroit or Chicago auto 
shows has been difficult for some people to swallow, especially dealers who count on show floor exposure (and automaker support) to sell cars. Upon receiving the bitter news, dealers in the Chicago area howled and Nissan has reversed course, agreeing to show up in Chicago this February after all.
“After a careful review of this decision with our North Central Region management and our Chicago dealers, we have found a way to maintain a presence at the Chicago show through our dealers, while still demonstrating the fiscal responsibility required by these challenging times,” the company said in a statement Thursday.
Though Nissan has agreed to appear in Chicago, the automaker maintains that they will continue with its plans to not appear in Detroit, one of seven automakers staying away from the Motor City (Mitsubishi, Suzuki, Rolls-Royce, Ferrari, Land Rover, and Porsche are the others). Nissan originally said that not having new products to introduce in either market was one of the reasons for curtailing its involvement, having just introduced three new vehicles at last month’s Los Angeles Auto Show.
But, it looks like the power of friendly dealer persuasion has caused Nissan to reverse course when it comes to the Windy City, a move that will help bolster the morale of area dealers.
In addition to unveiling the 2009 Nissan Cube, Nissan 370Z, and Infiniti G37, the automaker has also rolled out a $9990 model, the 2009 Nissan Versa 1.6, a car that was recently undercut in price by the Hyundai Accent by just twenty dollars.
(Source: Chicago Tribune)
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