Ford Adjusts Incentive Program For Summer Season

Shopping for a new car these days means that consumers have a lot of choices on what they can buy and how much they’ll pay for their purchases. Because of the current economic doldrums, the market definitely favors consumers as manufacturers battle to increase sales while retaining market share.

Drive The Ford Difference

Although auto sales dropped by just over 24% for May 2009 (v. May 2008), Ford still managed to gain market share as its chief competitors (General Motors, Toyota, Honda, Chrysler and Nissan) each reported sharper declines than Ford. May 2009 sales were up over April sales too, the fourth consecutive month that Ford has seen its sales rise this year.

But, Ford isn’t resting on its modest laurels, seeing that current conditions mean an excellent opportunity for the automaker to pick up market share. With the Ford Taurus and Ford Transit Connect due out this month and with the Lincoln MKT arriving later this summer along with an EcoBoost version of the Lincoln MKS, Ford plans to continue providing the help customers need today in order to choose a Ford, Lincoln or Mercury product.

“We continue to introduce world class products into the marketplace and are committed to restoring that much needed confidence for the consumer through our Drive the Ford Difference event,” said Kenneth M. Czubay, Vice President of Sales and Marketing. “Our quality is unsurpassed by the best in the business and we remain focused on being the best or among the best in fuel economy with every new product introduced into the market.”

Ford’s current incentives are as follows:

• Through the end of June, Ford will cover up to 3 months worth of payments on select new Ford, Lincoln and Mercury vehicles.

• 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles.

• Ford continues its partnership with Susan G. Komen for the Cure® and will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle, up to $1 million.

Customers will also be able to find additional incentives on various cars, trucks, crossovers and other passenger vehicles at the dealership level. If you’re planning to buy a new car this summer, make sure that you find out what programs you are eligible for and sharpen your negotiation skills. Most analysts believe that 2009 will be a once in a lifetime buying opportunity for consumers, so make sure that you take advantage of special offers while they’re still available to you.

Source: Ford Motor Company