Camaro Heads East: Middle East, That Is
Having found success in the North American marketplace, the Chevrolet Camaro will go on sale in the Middle East, beginning late summer.
As General Motors continues to restructure, the company is doing its best to make sure that new product introductions go on as planned. No company wants to present an image of scratching to survive, otherwise customers will flee the moment they perceive that something is wrong.
Middle East Camaro Roll Out Set
Chevrolet has no new releases scheduled for the immediate future, but they are going ahead with plans to sell a number of products in new markets including the all new Chevy Camaro. Earlier this week GM announced that the Camaro will go on sale in the Middle East, an important and growing market for the Chevrolet brand.
Michael Devereux, President of GM Middle East, said, “The all-new Camaro delivers the great looks, performance and technology that Middle East buyers expect in a modern sports car. Enthusiasts in the region started booking their cars months ago, and we expect our allocation of this iconic vehicle to sell out very quickly.”
Configure, Order Your Camaro Online
Although the Camaro won’t be available until later this summer, buyers across the Middle East can configure and pre-order their 2010 Camaro right now by visiting Chevrolet’s exclusive regional website at www.camaroarabia.com.
GM has been quick to point out that a number of its overseas operations are not part of the company’s U.S. bankruptcy filing. In a related statement, Mike Devereux said: “General Motors is wholly committed to the region. We continue to bring award-winning vehicles and through our dealers, provide customers with the best possible ownership experience. Our launch plans for this year are on track and unchanged. We have already launched the Cadillac CTS-V, Cadillac Escalade Platinum, Chevrolet Traverse and GMC Sierra Denali. The iconic Chevrolet Camaro will enter showrooms in July. The Chevrolet Malibu and Cruze arrive in October as well as the all- new Cadillac SRX. In December, the all-new GMC Terrain makes its Middle Eastern debut.”
Among the Middle Eastern markets where GM is active are the following countries: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
Photo copyright GM Corp.
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