Ford Outline Sustainability Progress In 10th Report
For the past ten years the Ford Motor Company has been producing a Sustainability Report to gauge how the automaker is performing when it comes to environmental and social issues. The most recent edition, “Blueprint for Sustainability: Our Future Works,” covers climate change, fuel economy, mobility, vehicle safety and human rights.
Why This Report
Ford developed the report to measure the company’s progress in areas that is important to it and to its customers.
“Our economic and environmental goals are aligned. In fact, we believe that the best way for us to be more profitable is to make our business and products more sustainable,” said Bill Ford, executive chairman, Ford Motor Company.
Climate Change, Fuel Economy, Even Human Rights
The report contains several sections including those dealing with climate change that summarize the company’s progress toward its CO2 reduction goal, its approach to climate change policy, vehicle and fuel and technologies to achieve improved fuel economy for Ford products, the company’s accelerated electrification strategy, human rights initiatives and how the One Ford plan is addressing the economic challenges facing the industry today.
“We recognize these issues are increasingly important to our stakeholders, including our customers, investors and business partners,” said Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering. “We want them to understand that we will continue to pursue our sustainability agenda despite very challenging economic conditions.”
Significant progress highlighted by Ford in its 10th annual report for 2008/2009:
- Company remains on track to reach its goal to reduce by 30 percent the carbon dioxide (CO2) emissions of its new U.S. and European vehicles by 2020, compared to the 2006 model year.
- Accelerated development of battery electric vehicles (BEV) and plug-in hybrids (PHEVs), which will be introduced between 2010 and 2012.
- Introduction of the Ford Fiesta ECOnetic model with the lowest CO2 emissions of any family car sold in Europe at 98g/km
- Launch of two new hybrids in North America: Ford Fusion Hybrid and Mercury Milan Hybrid, the most fuel-efficient midsize sedans in North America at 41 miles per gallon in city driving.
- Introduction of EcoBoostTM engine technology which uses direct injection and turbo charging to deliver up to 20 percent better fuel economy, up to15 percent fewer CO2 emissions and superior driving performance compared to larger-displacement engines.
The Full Report — Soft Copy
Naturally, Ford didn’t make print copies of the report which would be counterproductive to what it is all about — preserving the environment. Thanks to the internet you can view it online at www.ford.com/go/sustainability.
See Also – First Drive: Ford Escape PHEV
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