NAIAS Moves Press Days To Mondays & Tuesdays
Arguably the most important automotive show based in the U.S., the North American International Auto Show (NAIAS) has been a strong contributor the Detroit economy, a show that will benefit in the coming years as its venue, the Cobo Center is updated and expanded.
Making The Move To Mondays
Oddly, the press days for the show have been held on Sundays and Mondays, which means that reporters must get their news out when most people simply aren’t listening. Many Americans attend church services on Sunday followed by NFL playoff tilts in the afternoon and evening. That sort of competition for the hearts and minds of consumers has resulted in the NAIAS moving the press days to begin on a Monday instead.
To be sure, the first of the two press days is by far the most important with some 25-30 manufacturers getting their news out there on that day. The second press day has a handful of lesser announcements with most of that day dedicated to allowing journalists to follow up on what they first reported the day before.
The Top Event For The USA & Canada
“The NAIAS is the premiere auto showcase for the US market,” said Dr. Kunibert Schmidt of the German Associations of Automotive Industry (VDA – Verband der Automobilindustrie). “The show’s recent decision to refine the press conference schedule is the perfect example of finding efficiencies in our industry as well as strengthening the professionalism the NAIAS exhibits to the world.”
“There is no better voice than that of the customer,” said NAIAS Executive Director, Rod Alberts. “The volume of media we serve internationally and the exhibitors who rely on them make this show one of the world’s top draws. We continue to listen to our audiences and by responding to their needs, NAIAS maintains its standing as one of the top international auto shows in the world.”
Industry Days & Charity Preview
The 2010 press days will be January 11-12 followed by industry preview on January 13-14. As usual, the charity preview will follow and is scheduled for January 15th. The public show will run from January 16-24th.
The 2010 event will mark the 22nd year that the show has been recognized by the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. Prior to 1989 the event was known as the Detroit Auto Show.
Source: North American International Auto Show
See Also — For Sixth Straight Year, NAIAS Sees Decline
