Infiniti’s Spirited G37 Sport Coupe

BMW’s compact executive car, the 3 Series, has long been recognized as the benchmark by which all other cars in this segment are measured. With a class-leading 100,000 3 Series sold in the US yearly, BMW has successfully defended its territory from all-comers — until now.

For 2008, Nissan’s Infiniti division made a significant move forward with its G Series, specifically in its all-new G37, an eye-catching 2+2 coupe offering a strong alternative to BMW’s 335i coupe.

Defining features for the G37 include its L-shaped headlamps which augment the signature double-arched Infiniti grille. The sloping roofline takes its styling cues from the Nissan GT-R, the acclaimed sports car which went on sale in the US for the first time this summer. From the rear, the coupe features L-shaped tail lights along with an attractive, fully-integrated spoiler.

Once inside, front seat occupants enjoy comfortable, yet firm sport seating featuring side and center bolstering and adjustable thigh extensions. The sport steering is robust with magnesium transmission paddle shifters located behind the steering wheel for drivers who prefer the five-speed automatic over the six-speed manual transmission. The sport instrumentation cluster and center console puts cabin controls within easy reach.

Interior appointments are elegant, yet sporty, and feature steering wheel stitching and aluminum trim throughout. A rosewood trim upgrade is available for buyers desiring a more opulent cabin experience.

For rear seat occupants, seating is tight due to the G37’s sloping room line. Clearly, the coupe favors two adult occupants with the rear compartment best suited for young passengers or folded down to carry all of your sporting gear.

The Sport package is a popular option featuring the coupe’s manual transmission, 19-inch wheels, limited-slip rear differential, performance tires, sport-tuned brakes and suspension, and premium seating. Infiniti allows drivers to substitute an automatic transmission for the manual when ordering this package.

Performance is the G37’s strong suit, whisking occupants from 0 to 60 in just 5.5 seconds, almost matching what the 330i delivers. This is a notable accomplishment given that we’re comparing the Infiniti’s normally aspirated engine to BMW’s turbocharged motor. The stock steering provides outstanding feedback, though a four-wheel steering system is available for drivers seeking refined control.

Fuel economy is 18 mpg city/24 highway for the standard and Journey models; 17/26 for the top of the line Sport 6MT. The standard model retails for just over $34,000 while the Sport package adds about $2000 to the price; most option packages will push the retail amount into the low 40s range.

Will the G37 Coupe best the BMW 3 Series? In price, it does and in performance and appearance the Infiniti offers the 330i the type of competition that was lacking until now.

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