Ford Fusion Cracks Top Ten List
Modern convenience and safety features are among the amenities attracting shoppers to the all new Ford Fusion.
Quick, what is the best selling car in the America?
Well, that answer needs to be qualified by how you define car. If you mean sedan, coupe and crossover type vehicles, then the Toyota Camry followed by the Honda Accord are 1-2, but if you include all passenger vehicles then that answer is the Ford F-150 pickup truck.
Toyota Camry
It has been years since the Ford Taurus ceded its number one position to the Toyota Camry, the former now a full-sized but lower production model which will probably never sell more than 100,000 units a year. That pales in comparison to various times during the 1980s and 1990s when more than 400,000 Taurus models were sold.
The Ford Fusion has since replaced the Taurus as the Blue Oval’s midsize sedan, a car available with I4 or V6 engines, front or all wheel drive, as well as a hybrid offering. Sales for the Fusion have been good, but until recently, the model hasn’t been a Top Ten seller. Well, that’s all changed because through the first ten months of the year, the Fusion is on a roll, having already surpassed 150,000 units, besting its previous top year which was 2007 and with two months still to go.
Tough Economy
This news comes as the auto industry continues to feel the effects of a stiff economic downturn, extended by even higher unemployment, a depressed housing market, and with consumers who are awfully picky about their purchases.
Since the end of “cash for clunkers” this summer, Ford has been one of the industry’s bright spots, seeing its sales rise without having to resort to profit-killing deep discounts. Leading the way in sales is the F-150, but the Fusion is now making its own mark on the new car landscape. Indeed, the Fusion is now the top selling domestic car, though Toyota might argue that its Camry sedan is made here and sells twice as many copies as the Fusion.
Sales Surge
No matter, the news about the Fusion is certainly good and comes as sales of the 2010 model, on sale since last Spring, are booming. Moreover, most shoppers are choosing higher end models including the Hybrid, Sport and SEL.
Overall car sales remain down, having fallen about 26% over last year, which makes the Fusion’s rise all the more interesting. It appears that new car buyers are out there, but they’re carefully weighing what is being offered and choosing the technological amenities they want which they are finding available in the all-new Fusion.
Source: Ford Motor Company
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