Hyundai Takes Wraps Off of Sonata Turbo
In March 2010, just two months after releasing the first of several 2011 Sonata models, Hyundai began to tease us with information about its upcoming Sonata turbo. That model, powered by a 2.0-liter twin-scroll turbocharged four-cylinder paired with a six-speed automatic transmission is about to be released, with the potential to shake up what Hyundai calls a bland automotive segment.
Segment Leader
And disturb the segment the Sonata Turbo will do as this model offers class leading horsepower (274), torque (269) and gas mileage (22/34). Moreover, with a price ranging from about $26,000 to just under $30,000, the Sonata Turbo may prove to be the best value in the segment for those drivers wanting an extra measure of performance.
Already the price leader with its $20K base model, the well-equipped Sonata turbo features a panoramic sunroof, dual exhaust system, steering wheel mounted paddle shifters and 18-inch silver alloy wheels. The Sonata is also the largest car it in its segment, not much off the pace of some full-size sedans.
Three Models
Don’t expect Hyundai to rest on its laurels when the Sonata turbo goes on sale later this year. The company has already announced that a third model, a hybrid, will debut early next year as a 2012 model and has plans to introduce a plug-in hybrid the following year.
Hyundai is also exploring the feasibility of selling its Sonata wagon in North America, a car that is already available across the European market. The wagon market has produced some interest of late including the now defunct Dodge Magnum and the luxury Cadillac CTS Sport Wagon.
Increased Competition
For Toyota and Honda, the market leaders as well as for Ford and General Motors, whose own midsize offerings compete well, a Hyundai Sonata of any stripe is a threat. The Toyota Camry and Honda Accord look most vulnerable to losing sales, cars that now trail the Sonata badly in a number of categories especially fuel economy.
The biggest winner in all of this may be the consumer who may find that the Sonata Turbo offers everything that they need in a car at an equipment level and price that they can afford.
Source: Hyundai Motor America
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