Ford Positions C-Max Hybrid as Toyota Prius V Fighter

Dealers begin taking orders for Ford’s newest model.

2013 Ford C-MAX Hybrid

The Ford Motor Company has several new vehicles planned for the 2013 model year including an all-new Fusion sedan and its next generation Escape SUV. However, the Ford Escape will no longer offer a hybrid model as that technology will be found in an all-new model, the C-MAX, a multipurpose vehicle slated to roll out this fall. This five-passenger hybrid will retail from $25,995, which is about $500 less than its direct competitor, Toyota’s Prius v.

One Ford Strategy

On Thursday, Ford announced that dealers are now taking orders for the standard C-MAX. This model will be joined later this year by the C-MAX Energi, a plug-in hybrid that promises to offer a longer range and better overall fuel economy than the Prius v.

2013 Ford C-MAX Hybrid

Ford’s C-MAX is the latest model that evokes the “One Ford” strategy this automaker introduced in 2008. Under One Ford, many models built by Ford in one market are sold in all markets. The subcompact Fiesta and compact Focus are two examples of One Ford currently at work; the Fusion and Escape are two additional examples although those vehicles vary slightly from European models that also have different names (i.e., Mondeo and Kuga, respectively).

Said Ken Czubay, vice president, U.S. Marketing, Sales and Service, “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”

2013 Ford C-MAX Hybrid

Global C-Platform

Ford expects that the C-MAX will offer best-in class horsepower and torque as it makes use of the automaker’s powersplit technology, now in its third generation. This technology enables vehicles to operate at higher speeds while in electric mode, conserving gasoline and delivering optimum fuel efficiency.

Like the Ford Fusion, the C-MAX rides on Ford’s global C-platform. Standard features include push button start; seven airbags; a rear view camera; SYNC with MYFord Touch, an infotainment system; active part assist; and front and rear parking sensors. A hands-free liftgate also found in the 2013 Ford Escape is standard, a feature that employs sensors that detects when owners use a kicking motion near the rear bumper. As long as the key fob is present, the liftgate will automatically open.

2013 Ford C-MAX Hybrid

Technical Specifications

The 2013 Ford C-MAX is built at a Ford plant in Chihuahua, Mexico. This model is powered by a 2.0-liter four cylinder gas engine that operates on the Atkinson cycle. Featuring aluminum block and head construction, this engine has a 12.3 to 1 compression ratio and measures 87.55 mm bore by 83.1 mm stroke.

The C-MAX gas engine is estimated to produce 141 horsepower and 129 foot-pounds of torque. Total system power is estimated at 188 horsepower. This model utilizes a lithium-ion battery package and makes use of an electric motor/generator to supply power. Additional electric power is captured via regenerative braking. A continuously variable transmission is standard.

Auto Trends will provide more information about both C-MAX versions closer to its release date including complete model spec details.

Photos courtesy of the Ford Motor Company.