Entry Level Premium Sedan: 2013 Acura ILX
February 9, 2012 – 5:35 am | 2 Comments

A hybrid option comes to Acura.
Up until now, Honda’s Acura brand has not had a hybrid model. That may seem strange given that Honda and Toyota both got started with hybrids at about the same …

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Articles by Jason Lancaster

Safety Regulators: Stop Fooling Around With Backup Cameras and Start Working on Eye Tracking
September 22, 2011 – 5:01 am | No Comment
Safety Regulators: Stop Fooling Around With Backup Cameras and Start Working on Eye Tracking

By Jason Lancaster

Drivers are faced with a growing number of distractions…from smartphones to portable GPS units to high tech stereos to smart vehicle systems like Ford’s MyFord Connect or Toyota’s Entune. Thus, keeping one’s eye …

Are Pickup Trucks Really Gas Guzzlers? Myths vs Reality
May 25, 2011 – 12:05 am | 3 Comments
Are Pickup Trucks Really Gas Guzzlers? Myths vs Reality

By Jason Lancaster

We’ve all heard that pickup trucks are some of the worst offenders when it comes to gas mileage. To hear the media tell it, pickup trucks are tremendous low-tech gas guzzlers that waste …

Amazing Auto Industry Fact: Cutting Dealers Can BOOST Sales
April 20, 2011 – 10:31 am | No Comment
Amazing Auto Industry Fact: Cutting Dealers Can BOOST Sales

By Jason Lancaster
In 2010, Ford Motor Company managed to trim away or consolidate 3.6 percent or 163 of its Lincoln and Ford dealers. Yet despite these closures, Ford and Lincoln enjoyed a 19 percent annual …

Hyundai’s Decision To Forgo A Luxury Nameplate Is Only Temporary
April 13, 2011 – 5:13 am | No Comment
Hyundai’s Decision To Forgo A Luxury Nameplate Is Only Temporary

By Jason Lancaster
In order for Hyundai to maximize both growth and profits, they need to add a luxury nameplate. Luxury cars are highly profitable when compared to mass-market cars, and luxury brands raise the public …

Trends Indicate Compact Pickups Will Die
March 16, 2011 – 12:13 am | One Comment
Trends Indicate Compact Pickups Will Die

By Jason Lancaster

Small trucks have never really found lasting success in the American market. It certainly hasn’t been from lack of trying – major automakers as diverse as Volkswagen, Toyota and even domestic players like …

Fiat 500 Sales Are 2011′s Mission Impossible
November 22, 2010 – 12:05 am | 7 Comments
Fiat 500 Sales Are 2011′s Mission Impossible

By Jason Lancaster
The new Fiat 500 is critical to the ultimate survival of Chrysler – or at least that’s what the analysts at Deutsche Bank seem to believe. As has oft been reported, Chrysler doesn’t …

Is Matte Where It’s At?
November 9, 2010 – 6:05 am | 4 Comments
Is Matte Where It’s At?

By Jason Lancaster
While I only attended two major auto shows this year (the NY Auto Show and SEMA), I’ve noticed a growing trend towards “flat” or matte paint finishes…or vinyl wraps that are meant to …

Cars and iPods Are Different – Tesla’s Retail Strategy Is Flawed…and Arrogant
July 31, 2010 – 2:37 pm | 2 Comments
Cars and iPods Are Different – Tesla’s Retail Strategy Is Flawed…and Arrogant

By Jason Lancaster
Based on an article from the July 26th edition of Automotive News, it seems that start-up automaker Tesla plans is to sell cars the same way that Apple sells iPods. Tesla won’t have …

3 Reasons OnStar Must Improve In Order To Survive
June 7, 2010 – 3:34 pm | 5 Comments
3 Reasons OnStar Must Improve In Order To Survive

By Jason Lancaster
Ford’s recent decision to include 911 assistance in all their Sync-equipped vehicles as a no-charge feature could very well be the beginning of the end for GM’s OnStar program. Here’s why:

1. There’s …