Ford Launches Promotional Taurus Tour

The sun is rising on an all new Taurus. The 2010 model is larger and much more luxurious than the sedan it replaces, an all new flagship for the Ford brand.

If you haven’t seen the 2010 Ford Taurus lately, then you’re missing out on seeing what could be one of the most significant sedans built by Ford in this generation. I don’t say that lightly, given the recent and ongoing success of the mid-size Ford Fusion, but the full size Taurus officially becomes the flagship car in the Ford fleet, a truly beautiful makeover that was sorely needed.

Of course, up until now you wouldn’t have seen the Taurus in person given that its only appearance has been at car shows since last winter. Now, however, Ford is rolling out a nationwide tour of the Ford Taurus, bringing the sedan to one hundred cities coast to coast.

Ford Execs Promote All New Taurus

Accompanying the Taurus as it makes its rounds are company executives who have been tasked with the responsibility to promote the Taurus and other new Ford vehicles as they meet with members of the press, the man on the street, etc. Ford is hoping that some of the attention being given to General Motors and Chrysler will go their way, positive news as well given that the automaker isn’t in bankruptcy as its competitors are.

The new Taurus will be powered by a 3.7L V-6 engine paired to a six-speed automatic transmission and set five passengers comfortably. An optional engine, a 3.5L EcoBoost V-6 will produce V-8 equivalent power while still providing V-6 fuel savings, technology that is available thanks to turbocharging and direct fuel injection. The engine also produces fewer pollutants hence its name — ecological boost or EcoBoost.

Ford says that the all new Taurus will offer three trim levels: SE, SEL and Limited. With a starting price of $25,995, including destination and delivery, the 2010 Taurus starts out at the same entry level price as the 2009 model.  More details about this model when it hits the market this summer.

Source: Ford Motor Company

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