Advertising Rep
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Advertising Representative
Job Description
The Advertising Consultant will be responsible for generating revenue within their defined account list and prospect territory. They will work closely with automotive dealers in an assigned territory to provide a consultative sales-assessment of their Internet advertising needs and offer creative solutions to help them reach their business and sales objective. The Advertising Consultant will provide the highest level of customer service and expand revenue opportunities in existing customers by maximizing the benefits of the products and services offered by AutoTrader.com. Customers may include those medium to large independent dealers and small to medium franchise dealers. This position will spend the majority of time in the field with the current customers and defined territory account management.
Responsibilities
- Generate and expand relationships with assigned customers and prospects to maximize revenue opportunities and minimize customer cancellations
- Consulting with these customers to determine the business needs and the best utilization the products and services offered
- Prioritize assigned customer list and Dealer Service to focus on revenue potential
- Establish a service call plan for all customers
- Ensure billed revenue is collected within designated time frame
- Build strong relationships with the Owners and General Managers within the dealership to ensure time is spent with decision makers who can approve ad spend for products and services being purchased and resolve issues in a timely manner
- Consult and expand relationships with customer or prospect to reach a broad cross section of the business
- Develop cooperative relationship with key ATC team members
- Determine, in consultation with the customer, the best product combinations for each assigned account based on a customer needs analysis
- Use Customer Relationship Management system to track progress and identify opportunities for revenue and service
Qualifications
- 3 or more years experience in Account Management preferred
- Prior Outside Sales and Service experience preferred
- Knowledge of the territory competitive landscape, including rates and selling points for competition such as radio, television, other internet sites, local newspapers, etc.
- Proficiency in using Customer Relationship Management Systems to generate and present the most appropriate information/reports
- High School Diploma or GED Required
Please submit resume before: 02/19/2010
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