Detroit auto show rolls out the new iron.

Make no mistake about it: Detroit’s auto show is second to none, especially when it comes to all of the hot new products unveiled. Two days of press …

Chrysler Group formalizes SRT brand with new Viper.
The Dodge Viper rolled off into the sunset in July 2010, nearly two decades after it was introduced, helping to distinguish and then elevate the Dodge name. A …

The Chrysler Group is such a tease.

Last week, the automaker showed the world a pair of photographs of its upcoming compact car, smartly named the Dodge Dart after one of its most popular small cars …

Consumer Reports rates 28 automotive brands.
Of the three Detroit automakers, the Ford Motor Company has in recent years demonstrated that its quality levels are on par with the best models from Japan. However, three of …

Dodge cargo van rebranded as a Ram van.

Brand clarity is important to companies and consumers alike. As a business owner, if you want your products to sell, your items must be distinctive enough to demonstrate …

Chrysler’s best selling brand continues to set the pace.

One of the reasons why Dodge matters today is because of a decision made two decades ago to make this brand distinctive enough that people would consider …

Jeep, Ram pace Chrysler Group sales for June.
AUBURN HILLS, Mich. — The Chrysler Group, LLC reported that its U.S. sales increased by 30 percent for June 2011 against June 2010 sales, offering one of the …

Chrysler’s decision to produce a small pickup truck will force Ford, GM and others to follow suit.
Slumping Sales
Sales of small pickup trucks have been falling steadily over the past decade despite higher fuel prices and …

Fiat will likely assume dominant control of Chrysler early in 2012 due to its decision this week to pay $1.3 billion to increase its stake in the Detroit automaker to 46 percent, up from 30 …

The General Motors Company, the Ford Motor Company and Chrysler Group, LLC were able to see much good come from respective February 2011 U.S. auto sales data, as each automaker reported double-digit gains for the …

The Ford Mustang and Chevy Camaro are duking it out for top sport coupe honors, but the Dodge Challenger is not about to play second fiddle to either model. Reintroduced in 2008, following a 35-year …

Virtually the entire Dodge line was revised or replaced for 2011, offering one of the most extensive brand updates accomplished in a single model year. The Dodge Caliber, this brand’s smallest model, was not included …

There is a battle being waged among makers of heavy duty pickup trucks. That battle is being fought with turbo-diesel engines, found under the hoods of heavy duty truck models from Ford, GM and …

Chrysler promised in 2010 that we’d see it and has used the occasion of the 2011 Chicago Auto Show to release it: the 2011 Dodge Grand Caravan R/T, dubbed the “man van” within the confines …

Fiat has a 20 percent stake in Chrysler, but plans to eventually acquire controlling interest in the smallest of America’s Big Three automakers. The next step for Fiat is to pay off Chrysler’s government loans, …

The Chrysler Group, LLC is back and in a big way. The automaker, seller of Dodge, Ram, Jeep and Chrysler branded products, sold 1,085,211 units for 2010, an increase of 17 percent over 2009.
Back Again

Chrysler’s …

Chrysler’s midsize offerings have been weak for many years, perhaps dating back to the days when the Chrysler LeBaron and Dodge 400 were sold. That has hurt sales because midsize sedans are the volume sellers …

Brand or Subbrand?
About the only thing to report about the Dakota pickup truck is that its transition from Dodge to Ram is complete. Unless you follow these things you may not understand that the Dakota …

Call it smart thinking or simply call it by what it is really is: economies of scale. Chrysler, who has seven “legacy” V6 engines to manage, will be trimming that number down to just one …

The 2010 SEMA Show is fast approaching, with November 2-5, 2010, set aside as four “must be there” days on many an auto enthusiast’s calendars. SEMA – Specialty Equipment Marketing Association – hosts this annual …

Pony cars are sporty two-door models with long hoods, short decks and open mouths, youthful coupes sold since the mid-1960s. The segment was named after the Ford Mustang, introduced on April 17, 1964, and …

Chrysler is back from the dead, releasing a flurry of new products for the rest of this year and next. We already have the 2011 Jeep Grand Cherokee to consider and have seen photos of …

Fiat s.P.a. is busy tending its American offspring, attempting to ensure that its Chrysler, Jeep, Dodge and Ram brands have a secure footing going forward. That’s a tall order given the financial problems and its …

E85 capable vehicles available today.
There is a segment of American drivers who are interested in buying a car capable of running on a strong blend of ethanol and straight gasoline. For them, utilizing a home …

Auto Trends is rolling out a new feature beginning with this article today. Because the new car market has been in such a state of flux lately and due to hundreds of dealers going out …

You could see this one coming – in a bid to concentrate on bringing forth new products based on mostly Fiat technology, the Chrysler Group LLC pulled the plug on its ENVI electric car program. …

It probably won’t be much of a surprise to Chrysler followers, but come next Wednesday we’re going to learn just what sort of direction the beleaguered automaker will take when it announces its product plans …

It will either go down as a bold marketing move or it will be considered one of the dumbest moves made by an automaker since, well, 2008.
What am I talking about? That would be Chrysler …

Car manufacturers know that their midsize line is where many of its customers will shop whether that vehicle is a sedan, crossover, SUV or minivan. Power-driven by four and six cylinder engines, five passenger sedans …

When it comes to small vehicles, Chrysler Group LLC – parent to the Chrysler, Dodge and Jeep brands – has few models to offer. This is too bad because customers are demanding higher mileage vehicles, …

Time is of the essence as far as Chrysler’s much needed makeover is concerned. Fresh off the heels of its acquisition by Fiat SpA, the Chrysler Group LLC needs to quickly find its footing in …

News last week that Chrysler LLC would be terminating its relationship with hundreds of Jeep, Dodge and Chrysler dealerships all across the US came as no surprise. However, when many of the affected dealers learned …

Production of the Dodge Viper super car may have come to an end, perhaps permanently. The Viper’s Detroit factory has been shut down, one of eight that Chrysler LLC plans to leave in bankruptcy court. …

For the first time in 35 years Detroit’s three car companies are locked in a muscle car war, one that hearkens to an era when big engines, rakish styling and speed were clear signs of …

Although the smallest of the Big Three automakers and now trailing Toyota in the number of drivers fielded, Dodge remains a potent force on the racetrack.
Will Dodge Keep Fielding Race Cars?
The future of Dodge Motorsports …

If you’re in Chicago this week and have a chance to stop in at the Chicago Auto Show, then check out Dodge’s new fleet of crew sized heavy duty pickup trucks. For the first time …