Ford Enjoys September European Sales Surge

The Ford Motor Company has been enjoying some success lately, with its hybrid models well received, the Taurus getting rave reviews, while several Lincoln models are performing quite well. On the home front, Ford is doing its best to separate itself from its chief competitors – General Motors and Chrysler.

Ford Improves Internationally

Internationally, Ford is beginning to see some strong improvements too with Asian and Latin American sales advancing. Importantly, sales in Europe are also on the rise, climbing by 12.3% for September 2009 as 152,600 vehicles were sold. That effort also means that Ford’s market share in Europe is up, hitting 10.1%.

Ford credits its success in Europe with the introduction of a pair of new models – its tiny Ka and subcompact Fiesta. In addition, aggressive car scrappage programs conducted in several companies helped to bolster sales, the first time since September 2001 that Ford’s share of the market was in double-digits.

“Traditionally we expect Ford to have a good month in September given the surge of new car sales in the UK due to the registration plate change, but September 2009 has surpassed expectations,” said Ingvar Sviggum, Ford of Europe’s Vice-President for Marketing, Sales and Service. This really was an outstanding performance. I’d like to thank Ford employees, our dealers and, most of all, our customers, for helping to achieve such a strong performance in September.

Three Biggest Sellers

Ford remains the market leader in the United Kingdom and was also top in sales in Ireland, Turkey, Denmark and Hungary for the month. Ford of Europe’s three top-selling vehicles (19 main markets) were the Fiesta (51,400), Focus (32,100), and Mondeo (13,300). 11,700 units of the Ford Ka were also sold last month.

“Our continuing success in gaining market share despite the difficult economic situation shows that customers are willing to place their faith in Ford because we are providing them with the exciting and innovative new vehicles that they want to buy. This is particularly true of the new Ford Fiesta, which achieved its highest September sales volume since 1994.”

Fiesta, Focus For America

The Fiesta along with the European Focus will go on sale in the United States next year. Right now, one hundred Fiestas are being tested across the country, in a bid to gain customer feedback and to promote the model. Following the Fiesta’s debut next Spring, the Focus is expected to arrive by the fall. The Fiesta and Focus are part of a “One Ford” strategy where the automaker will share models across all of its markets.

See Also — Ford C-Max North American Bound?

Developing Trends Promise To Reshape Auto Industry

The just released Kia Forte sedan will soon be joined by the Forte Koup, a stylish two-door model arriving later this summer.

We’re right at the middle of the year which is a good time to take a look at the auto industry and what is coming down the pike over the coming 6 to 18 months. The first six months of the year were very active as both GM and Chrysler went bankrupt with Chrysler already emerging through its proceedings and is now part of Fiat. The rest of the industry is awaiting for the market to rebound, but the auto landscape will continue to change in the months ahead.

The following are some of the changes on the horizon:

Near term – This summer, Ford will release the all new Ford Taurus a nicely redesigned full sized sedan for the Blue Oval. Ford will also be introducing its highly anticipated EcoBoost technology and will roll out its Lincoln MKT crossover by late summer. GM has a pair of Cadillacs in the pipeline – the SRX crossover and the CTS wagon. Buick will get a new LaCrosse sedan while GMC inherits the Terrain which is based on the Chevy Equinox. Chrysler has nothing coming up while Acura will stick a V6 engine in the TSX. The Kia Forte KOUP should be in showrooms by late August.

This fall – The remaining 2010 models will be out, a model year that began right after the new year when the Mercedes GLK was introduced. A hatchback BMW 5-Series is on its way, while a small X1 crossover is being introduced.  A restyled Audi A8 hits the market while the S4 makes its return. Hyundai introduces a restyled Tucson while the Mitsubishi Lancer Evolution will be welcomed back. A hybrid version of the Porsche Cayenne will be introduced. Mahindra will be selling their first trucks this fall.

Next spring – 2010 will have several watershed moments including the introduction of the Ford Fiesta subcompact. Throughout the year beginning in the Spring, automaker will be rolling out several pure electric and plugin hybrid models. Mitsubishi and Nissan appear to be leading the way with Ford and Toyota following.

Summer 2010 and Beyond – The Chevy Volt will likely hit showrooms by November but there will be lots of new models from new manufacturers including Coda, Fisker, Th!nk, Smart, MINI and perhaps V-Vehicle if the latter doesn’t turn out to be a bad case of vaporware. By the end of the year the Fiat 500 should be ready for the US. Tata Motors could be bringing the Nano to the US by year end, but 2011 looks like a better bet.

There is really very little uniformity in the auto industry as consolidation means some brands will disappear or be companies merged while new ones will continue to pop up especially if government money plays in as it is doing now in the US. China and India with their vast consumer societies are forces to be reckoned with as their cars begin to appear on American highways.

Thus, the forecast I gave is just a generalized overview, with room for additional changes too.

See Also — Coda Automotive Introduces All Electric Sedan