Next Gen Honda Civic to Arrive Late
Like clockwork, Honda models are routinely overhauled every five years, sometimes sooner. Other manufacturers follow a similar arrangement, but Honda is one of the few who does so across its entire model line.
Larger Civic
The Honda Civic, first introduced to the US market in the 1970s, has been consistently changed over the years, even growing in size from a B segment (subcompact) to a C segment (compact) model. It, along with the Accord, are the two top selling Honda models in America, perennial Top 10 finishers year after year.
The current generation of the Civic was introduced in September 2005 as a 2006 model, which means that an all new Civic is due out this September. In uncustomary fashion, Honda has decided to delay the Civic for at least one full year as it takes into consideration a couple of things: newer, stricter US fuel economy and emissions standards as well as fresh competition in the form of the Chevrolet Cruze and next generation Ford Focus.
Autoweek reports that Honda was originally considering making the next generation Civic even larger than the current model, but has since changed its plans to align it with the current model’s footprint. The Obama administration successfully pushed for tougher higher corporate average fleet economy numbers effective with 2016 models, necessitating automotive manufacturers being implementing changes in advance of the new regulations.
New Competition
Honda may also be taking a pause as they evaluate the impact of the Chevrolet Cruze which will debut this summer and the next generation Ford Focus, due out next year. These two compact cars have been selling well globally and are expected to give their Asian competitors stiff competition when they hit US showrooms.
By observing what Chevrolet and Ford are bringing to the market first, Honda will be able to make whatever changes necessary to make sure that the next generation Civic remains a top performer. And that delay may prove to be beneficial especially if the next Civic proves to be an even better model than the one it replaces.
Internationally, Ford is beginning to see some strong improvements too with Asian and Latin American sales advancing. Importantly, sales in Europe are also on the rise, climbing by 12.3% for September 2009 as 152,600 vehicles were sold. That effort also means that Ford’s market share in Europe is up, hitting 10.1%.
