The new SHO adds a decklid-mounted spoiler, dual chrome-tipped exhausts and available 20-inch wheels and tires to the sculptured and athletic new Taurus shape.
How’s this for news? The 2010 Ford Taurus isn’t even out on the market yet, but it has already pulled down the first of what will likely be several awards coming its way over the next year. Esquire, the men’s magazine, recently evaluated a dozen new cars, subjectively basing their findings on three categories.
“We had three main criteria in selecting the Esquire Car of the Year,” explained David Granger, editor-in-chief. “The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.”
A Unanimous Choice
What’s most amazing is that the Taurus SHO was the unanimous choice of the Esquire editors, no small feat considering that the Ford went up against some stiff competition.
“The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy,” said Esquire automotive correspondent, Ezra Dyer. “The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.”
The all new Taurus will begin arriving in Ford showrooms early this summer, a full sized sedan that was designed to reshape customer’s perception of the Ford brand. Based on this award and my own initial look at the model, I believe that the award is justified.
Source: Ford Motor Company>
The sun is rising on an all new Taurus. The 2010 model is larger and much more luxurious than the sedan it replaces, an all new flagship for the Ford brand.
If you haven’t seen the 2010 Ford Taurus lately, then you’re missing out on seeing what could be one of the most significant sedans built by Ford in this generation. I don’t say that lightly, given the recent and ongoing success of the mid-size Ford Fusion, but the full size Taurus officially becomes the flagship car in the Ford fleet, a truly beautiful makeover that was sorely needed.
Of course, up until now you wouldn’t have seen the Taurus in person given that its only appearance has been at car shows since last winter. Now, however, Ford is rolling out a nationwide tour of the Ford Taurus, bringing the sedan to one hundred cities coast to coast.
Ford Execs Promote All New Taurus
Accompanying the Taurus as it makes its rounds are company executives who have been tasked with the responsibility to promote the Taurus and other new Ford vehicles as they meet with members of the press, the man on the street, etc. Ford is hoping that some of the attention being given to General Motors and Chrysler will go their way, positive news as well given that the automaker isn’t in bankruptcy as its competitors are.
The new Taurus will be powered by a 3.7L V-6 engine paired to a six-speed automatic transmission and set five passengers comfortably. An optional engine, a 3.5L EcoBoost V-6 will produce V-8 equivalent power while still providing V-6 fuel savings, technology that is available thanks to turbocharging and direct fuel injection. The engine also produces fewer pollutants hence its name — ecological boost or EcoBoost.
Ford says that the all new Taurus will offer three trim levels: SE, SEL and Limited. With a starting price of $25,995, including destination and delivery, the 2010 Taurus starts out at the same entry level price as the 2009 model. More details about this model when it hits the market this summer.
Source: Ford Motor Company
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Auto News | MattK, 11 Jun 09 | 
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