Hot Stuff: 2013 Ford Shelby GT500!
February 8, 2012 – 8:10 am | No Comment

Latest Carroll Shelby offering makes its debut.
The 2012 Chicago Auto Show was the venue chosen for the release of the 2013 Ford Shelby GT500 convertible, an update of this iconic special edition Mustang model. This …

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Articles tagged with: Joel Ewanick

Failed: Chevy Cruze Marketing Comparison
January 27, 2011 – 9:30 am | One Comment
Failed: Chevy Cruze Marketing Comparison

Prior to filing for bankruptcy, pundits were used to General Motors making exaggerated boasts about upcoming products or for coloring its future positively even as the automaker hemorrhaged billions of dollars monthly. Following restructuring, the …

GM Appoints Ewanick Global Chief Marketing Officer
December 17, 2010 – 1:26 pm | One Comment
GM Appoints Ewanick Global Chief Marketing Officer

Joel Ewanick has held more positions in the past year than executives usually see in a decade, moving from Hyundai to Nissan to General Motors within the span of a few months earlier in 2010. …

GM Poaches Hyundai…Again
August 19, 2010 – 3:44 pm | No Comment
GM Poaches Hyundai…Again

Korean automaker gives up another exec
Hyundai needs to circle the wagons if they are to succeed in keeping General Motors away from its key marketing people.
For the second time this year, a key Hyundai executive …

New GM Marketing Strategy Begins To Take Shape
May 5, 2010 – 3:39 pm | One Comment
New GM Marketing Strategy Begins To Take Shape

Joel Ewanick Joins GM
You need a scorecard to keep track of all of the changes made at General Motors since former president and chief operating officer Rick Wagoner was removed from his position in March …