Toyota’s luxury brand should return to pre-earthquake levels

Luxury Sales
Lexus sales fell in 2011 so much so that BMW and Mercedes-Benz finished 1-2 in the U.S. luxury market. Lexus has been the leading luxury make …

24-hour reporting delays ends the anticipation.
Lexus is no longer the luxury car champion in the United States, having lost that position in 2011 as a result of production and distribution problems following last March’s earthquake …

Lexus teases its January Detroit debut concept.

The North American International Auto Show kicks off in one month and Lexus promises to unveil a concept vehicle that is expected to herald a new design direction for …

Annual Christmas appeal gets some help from social media followers of Lexus.

Lexus is not a name you see front and center in social media circles, particularly with Facebook and Twitter. However, the luxury automotive brand …

By Harrison Card
Premium model is Buick’ smallest sedan.
Buick, like every other classic American brand, used to pride itself on the luxury of hugeness. Times have changed and Buick sees the need to offer more small …

Elegant Equus receives a larger, more powerful engine.

The largest and most expensive Hyundai is the Equus, an elegant sedan that competes against the Mercedes-Benz S550, the Lexus LS 460 and the BMW 760Li. This model, …

Compact sedan goes on sale by year end.

General Motors is gambling that entry-level luxury car buyers will consider its Buick Verano sedan when it goes on sale toward the end of 2011. This vehicle, underpinned …

Potent V-6 engine powers this handsome midsize sedan.
PEBBLE BEACH, Calif. – Lexus made good use of a Pebble Beach Concours d’Elegance crowd to unveil the next generation of its GS sedan, a five-passenger midsize luxury …

Reordering of the luxury market takes shape.

Lexus’ long-term reign as luxury brand leader is over, at least for 2011, but perhaps for the long haul. Dependent upon its Japanese manufacturing base to supply vehicles which …

U.S. auto sales data for January 2011 is in and the results are good: sales rose by 17.3 percent, with all three Detroit manufacturers reporting double-digit increases over January 2010. GM and Chrysler reported identical …

With all other major car manufacturers registering significant year over year gains for 2010, Toyota’s every so slight decrease reflects a remarkably bad year for this once impenetrable automaker. Toyota brand sales fell by …

One of the significant auto trends we’re seeing in December 2010 is the push by car manufacturers to finish the year strong. Lexus wants to hold off Mercedes and BMW as luxury segment leader, GM …

Lexus CT 200h mixes things up
I only have photographs and some data supplied by Toyota to tell me that the all-new Lexus CT 200h is a game changer for the Lexus brand, one that redefines …

Blue Oval continues to refine its business model.
Of the three Detroit automakers, the Ford Motor Company is the healthiest, has the newest products, is showing the biggest increase in market share and is enjoying the …

First, a disclaimer: my wife owns a Toyota RAV4 and loves her vehicle. She drives a 2003 model and reminded me today that in the six years we’ve owned the car, it hasn’t failed us …

What’s in the news?

The summer months are supposed to be fairly quiet when it comes to developing auto industry news stories, but there is enough happening this summer to keep everyone’s eyes focused.
This time last …

I am not someone who embraces all of the technological gadgets that are coming on the market today particularly pertaining to stuff added to our cars. I like to drive a car without it driving …

It probably should have not gotten to this point, but the Toyota Motor Corporation now finds itself battling its critics in order to salvage its once golden reputation.
Toyota Responds
After weeks of relentless government and media …

As much as the Toyota Motor Corporation desires to move beyond its recall issues, the Japanese automaker finds that there are enough hurdles in front of it to slow down its efforts.

Sales are down, customers …

Consumer Reports Shares Important Safety Tip
 

The past few days the automotive news world has been dominated by one story: Toyota’s massive recall involving nearly five million vehicles in the North American market alone.
Colossal Recall
This unprecedented …

When it comes to the perfect blend of automotive quality and luxury, the Lexus brand is the benchmark by which all other makes are judged. For two decades the Lexus name has been the best …

When General Motors launched OnStar in the 1990s, they got a head start on the competition, giving the automaker an important marketing and technological edge. With more than five million North American subscribers, OnStar has …

Lexus continues to show why they are the premier luxury brand, by bringing forth new products that consumers truly want.
At last month’s Los Angeles Auto Show, Toyota’s premium brand rolled out a pair of new …

When it comes to automakers and incentives, names such as Ford, Chrysler, General Motors, Hyundai, Mitsubishi, and Volkswagen are frequently mentioned, car companies who typically need some help moving their many different models. Honda and …

Just for the record, the Hyundai Azera is not a luxury car. That’s okay with most buyers as the Azera offers many of the luxury appointments of a car in a class above Hyundai, while …

High gas prices have gotten just about everyone down, especially owners of full sized pickup trucks and SUVs. Sure, they knew when they bought these vehicles that their combined fuel mileage was just 15 mpg, …

When the Toyota Motor Company introduced its luxury Lexus line in the late 1980s, car critics immediately seized upon the brand’s Mercedes-like look. No one knew for sure at that time whether Lexus would take …

Has Scion Lost Its Youth Appeal?
When Toyota launched its Scion brand five years ago, it was received with critical acclaim. Geared toward serving the youth market, the boxy and compact Scions were an instant hit, …