As Expected, August 2010 Auto Sales Sink

All throughout the month of August, reports that the month’s auto sales would plunge surfaced time and again. This reporting was wholly unnecessary or at least overdone as an obvious factor was kicking in: August 2009 was “Cash For Clunkers” time, therefore any comparison with last year would be skewed by that federal government rebate program.

But, comparing month over month figures is how the industry rises and falls even when the numbers are skewed. One of the first to issue their sales report was Volkswagen who cut to the chase in the title of their news release: year to date sales are up by 21 percent. On closer scrutiny, Volkswagen revealed that monthly sales fell by 7.9 percent over August 2009.

Monthly Losers

Nissan went straight to the point with their news: sales fell 27 percent for the month although year to date sales are still up by 14 percent. Honda sales fell by 30 percent, but the Japanese automaker says that it is still ahead of last year’s pace though that lead narrowed to just 1.5 percent.

Toyota sales dropped by 31 percent which means that the world’s largest automaker has fallen behind last year’s year-to-date pace by 6,000 units. Blame all the recalls and bad publicity with having a net drain on Toyota whose position as the world’s largest automaker is in jeopardy regardless. Volkswagen, perhaps even GM, may unseat Toyota this year.

Fab 3

How did 2009′s winners do in August? That would be Subaru, Hyundai and Kia, the only automakers who saw their sales rise in a very depressed market.

Subaru’s sales fell by 22 percent, but they’re still up by 20 percent for the year. Hyundai reported that its sales fell by 11 percent, yet the Korean automaker is still up by 17 percent for the year and on pace to establish yet another sales record. Kia, Hyundai’s cousin, registered a 20 percent decline for the month, but they’re still up by nearly 10 percent year to date.

Detroit 3

The Detroit 3 reported mixed sales results with Chrysler sales increasing by 7 percent for the month and are now up by 10 percent for the year. Chrysler’s rise wasn’t a surprise as it basically had to sit out of  last year’s incentive programs as it recovered from bankruptcy and sought to restart production.

GM sales fell by 11 percent for its four surviving brands though the largest domestic automaker is still up by 5.4 percent for the year. Ford sales also fell by 11 percent, but the automaker is still up 18 percent for the year.

The Rest

Daimler reported sales up by 7.4 percent for the month, though when breaking things out by brand Mercedes was up 10 percent while Smart fell by 72 percent. Mercedes is capitalizing on Lexus’ woes and may regain the top luxury marque spot from its Japanese nemesis this year.

The BMW Group fell by 1.6 percent but is up 5.6 percent for the year. Mazda fell by nearly 26 percent, but they’re up by 7 percent year to date. Other manufacturers were still tabulating their figures when Auto Trends went to press with this article.

The Meaning

What does August 2010′s sales mean? Not a whole lot. Cash for Clunkers was a hard month to go up against, so a significant drop was expected. Going forward, a stale economy may keep sales down for the rest of the year, underscoring that the battered American consumer will be careful when and if they buy a car this year.

Sources: Automaker News Releases

Flex Fueled: The Current Crop

E85 capable vehicles available today.

There is a segment of American drivers who are interested in buying a car capable of running on a strong blend of ethanol and straight gasoline. For them, utilizing a home grown fuel is better than feeding the foreign oil habit, their personal declaration that American energy independence is possible.

Ethanol Ready

All cars built today are able to run on E10 fuel — 10 percent ethanol, 90 percent gasoline; but few can run on E85 fuel — 85 percent ethanol, 15 percent gasoline.

That’s because certain corrosion prevention measures need to be taken to protect the fuel line and gas tank. When in place, placarding in the area of the fuel tank and a notation in the owner’s manual signifies that fueling with E85 is an option.

Oil Dependency

E85 enthusiasts love the fuel for a few other reasons including enjoying a slight boost in performance, low prices where widely available and the support it offers farmers who grow the corn which comprises the fuel. But, there is a loss of fuel efficiency, somewhere between 20-30 percent which makes E85 unattractive for many. And, the fuel is hard to find in areas where corn is not king, diminishing the attraction of E85 further.

For the 2010 model year, a number of vehicles are E85 capable. Let’s take a look at the run down:

Chevrolet — Select Malibus with the 2.4-liter four-cylinder engine paired with a six-speed automatic transmission or 3.5-liter V-6 paired with a four-speed automatic transmission. HHR FWD or Panel FWD with the 2.2-liter four-cylinder engine paired with a five-speed manual or four-speed automatic transmission. Chevrolet Impala equipped with a 3.5-liter or 3.9-liter six-cylinder engine paired with a four-speed automatic transmission. Various Silverado, Avalanche, Tahoe, Express and Suburban models. Lots of Chevrolets! Indeed, Chevrolet claims to have produced 2.5 million FFVs to date.

Ford – Front- and all-wheel-drive Fusion with 3.0L V-6 engine paired with a six-speed automatic transmission.  Ford Escape in 2WD or 4WD with 3.0L V-6 engine paired with a six-speed automatic transmission. Select F-150 and Expedition models.

Chrysler — Sebring hard top sedan and convertible with 2.7-liter V-6 paired with a four-speed automatic transmission. Town & County minivan with 3.3-liter V-6 paired with a four-speed automatic transmission.

Dodge — Avenger with 2.7-liter V-6 paired with a four-speed automatic transmission. Grand Caravan minivan with 3.3-liter V-6 paired with a four-speed automatic transmission. 2WD and 4WD Dakota and Ram pickup trucks outfitted with a 4.7-liter V-8 engine and paired with a five-speed automatic transmission.

Other GM — Buick Lucerne equipped with a 3.9-liter V-6 paired with a four-speed automatic transmission. Numerous GMC models paralleling offerings made by Chevrolet trucks. Various Cadillac Escalade models.

Other Ford — Select Mercury Milan, Mariner and Grand Marquis models. Lincoln Town Car and Navigator.

Foreign Manufacturers — Nissan, Toyota, Mazda and Mercedes models.

FFV vehicles were offered as far back as the early 1990s and new models are being added or existing models subtracted depending on model year. Check with the manufacturer to find out affected models or visit the Environmental Protection Agency list for more information.

Kia Model Naming Convention Change Proposed

The soon to be renamed Kia K3? Or Kia K4?

What might be the best way for an automaker to increase respect (and sales) for its product line? By renaming its models. At least that is the thinking of Kia Motors, the Korean automaker compromising the smaller part of the Hyundai-Kia Automotive Group.

New Names

Kia is considering using a unified model naming strategy worldwide according to Automotive News. That move may make it easier for customers to identify its vehicles, much in the same way German luxury automakers do it But Kia isn’t a luxury brand, therefore comparisons to Mazda’s naming strategy seem most warranted.

Indeed, every Mazda model now uses an alphanumeric naming convention with CX-7 and CX-9 representing its crossover models while Mazda2, Mazda3 and Mazda6 comprise some of its cars.

Korean Market

Kia already uses an alphanumeric naming convention in Korea and in other markets. For example, its midsize Optima sedan is known as the Kia K5 in Korea. Its upcoming Cadenza sedan is not yet available for sale in the United States, but in its home market it retails as the K7.  Not entirely inspiring, but at least memorable. Automotive News thinks that K3 would be the name fastened to Kia’s current Forte line.

Kia management will have to take into consideration buyer preference for established model names over alphanumeric naming conventions. In the US, there still seems to be some confusion when a brand makes the switch with Mazda discovering that issue when they renamed its very popular Miata two-seater the MX-5. Eventually, Mazda found a middle ground and has since renamed this roadster the MX-5. Mazda enthusiasts still refer to the car as the Miata, however.

Treading Lightly

Kia will need to move carefully as they explore new naming conventions for its vehicles. The Forte, although new, has bolstered the Kia line as has the Soul. Kia is on an upswing, but might jeopardize its new found strength if its model naming structure fails to inspire new car shoppers.

Photo Source: Kia Motors