Taurus Wins Award Though Not Available Yet

The new SHO adds a decklid-mounted spoiler, dual chrome-tipped exhausts and available 20-inch wheels and tires to the sculptured and athletic new Taurus shape.

How’s this for news? The 2010 Ford Taurus isn’t even out on the market yet, but it has already pulled down the first of what will likely be several awards coming its way over the next year. Esquire, the men’s magazine, recently evaluated a dozen new cars, subjectively basing their findings on three categories.

“We had three main criteria in selecting the Esquire Car of the Year,” explained David Granger, editor-in-chief. “The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.”

A Unanimous Choice

What’s most amazing is that the Taurus SHO was the unanimous choice of the Esquire editors, no small feat considering that the Ford went up against some stiff competition.

“The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy,” said Esquire automotive correspondent, Ezra Dyer. “The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.”

The all new Taurus will begin arriving in Ford showrooms early this summer, a full sized sedan that was designed to reshape customer’s perception of the Ford brand. Based on this award and my own initial look at the model, I believe that the award is justified.

Source: Ford Motor Company>